At EAST RENTALS, we believe in the future of large format cinematography. We offer industry-standard packages built around the Full Frame / VistaVision format, centered around the best camera company in the film business - Arri - and the most cinematic full frame lenses in the world - Canon K35 Superspeed Lenses (TLS rehoused).

The Arriflex ARRI Alexa LF Large Format camera line-up provides outstanding results and brings back the VistaVision format in the digital age, creating images that are equally stunning on a big theater screen, on a large TV, or online. 

Boasting an Academy Award for technical innovation, the CANON K-35 Superspeed Lenses are the most film-like full frame lenses in the world. Sharp but creamy, extremely fast (T1.4), they cover all full-frame sensors (Red Monstro, Sony Venice, Arri Alexa LF). We have the most extended sets you can find in the industry (11 matching lenses), and all are rehoused by TLS (True Lens Services). We complement the Canon K-35 Lenses with the amazing ZEISS Cinema Zoom Lenses.  

The combination of Arri Alexa LF and Canon K35 Lenses provides the most cinematic results on digital formats, akin to Kodak or Fuji 35mm film emulsion - we believe in film as the gold standard, no matter the project. We are based in Manhattan, New York City and we primarily serve the East Coast, but we can ship anywhere.